Catering – as ever – for the latest market needs, the next INTERLOOK show at Messe Dortmund on 11 and 12 February 2023 will feature a new show concept. Among other things, the new INTERLOOK Arena will offer trade visitors the opportunity to obtain fresh ideas for boosting sales, and to be inspired by the new year's colour and design trends. Buyers and opticians will be able to let their impressions of the show sink in slowly in the exclusive Buyers' Lounge with free catering thrown in.

Dortmund, 22 December 2022 – For over 10 years now, INTERLOOK has been the foremost information and commercial platform for the ophthalmic optics industry in North Rhine Westphalia. One reason for this is the diverse, varied and ever-evolving range of products on offer, providing a compact and all-embracing overview of the industry. From frames, lenses, contact lenses and accessories to screening and diagnostics, large international brand exhibitors and new designer brands, INTERLOOK at Messe Dortmund will be serving up a wide range of products and services associated with ophthalmic optics.

Exhibitors – new and familiar international faces

Famous-name frame suppliers such as JULBO, Binde Optik, Stepper and IVKOPAL have booked their stand space, as have leading-edge independent labels and designer brands such as BO/44, Hamburg Eyewear, Neostyle and EINSTOFFEN. Among others, Wöhlk Contactlinsen from the Netherlands, Xavier Garcia – Eyewear Barcelona from Spain and frame manufacturer Dek Optica from Poland will be coming to Dortmund for the first time, all making for an international line-up of exhibitors presenting visitors in February with all the latest fashionable models, frames and products.

New concept with attractive propositions

INTERLOOK is the place to be – not just for discovering attractive products and services, but also for engaging and interacting with highly respected brands and experts in the industry. This ensures visitors are always presented with the key trends and can choose the recipes for success that will take their businesses from strength to strength. With a view to meeting the needs of trade visitors even more closely, the INTERLOOK team has consulted with exhibitors and visitors and expanded the show concept to include some exciting new offerings.

From 2023, opticians and other buyers wishing to review their impressions of the show in peace and quiet will be able to make use of the new exclusive Buyers' Lounge which will be an ideal place to retreat and enjoy exclusive free catering during the show.

Located centrally in the hall will also be the new INTERLOOK Arena where the show's supporting programme will be held. This will be the venue for keynote talks (max. 15 minutes) on top-selling themes including next-generation personnel and colour/design trends of the year, and showing visitors options for growing revenue and reaping success in the market. This will include short talks on 'Enthusing the Customer' by the STRUPAT agency and 'Extending in-shop capability – online integration in retail' by the online platform optik.one.

New models and highlight products from newcomers and established brands will once again be on display at in the New Products & Top Models speciality zone. These will include new frames, stylish accessories and practical accessories.

Tickets for this winning buyer-meets-seller platform can be obtained on the show's website at interlook-messe.de/en-gb/ticketshop.

INTERLOOK social media channels focusing on the ophthalmic optics industry



More up-to-the-minute information on INTERLOOK, programme updates and developments related to exhibitors and offerings are available 24/7 on the trade show website, the digital platform and directly by newsletter. The Instagram and LinkedIn social media platforms are also the place to be – especially from January onwards – where INTERLOOK visitors will find an extended offering of exciting insights and fun facts and figures related to ophthalmic optics. Don't miss out! Following is not a must, but it will add to the experience!