Exhibit

Optics trade fair centrally located in NRW.

REGISTER STAND

Register now and secure your stand at INTERLOOK – the ophthalmic optics trade fair with over 200 brands, innovations and an exciting supporting program.

Register stand now

Strong figures, strong trade fair – 2027 continues!!!

2026 INTERLOOK once again confirmed its role as the meeting place for the ophthalmic optics industry.

Trade visitors took the opportunity to get to know over 200 brands and their latest products and services from the fields of ophthalmic optics and contact lenses.

Around 94% of visitors plan to take part again in 2027. Many exhibitors presented their innovations at national or international level for the first time at INTERLOOK.

The supporting program with keynote speeches, networking opportunities in the exclusive lounge and the NEW PRODUCTS & TOP MODELS area met with a consistently positive response. INTERLOOK will continue this success in 2027 – with even more brands, innovations and exciting highlights.

7 REASONS WHY YOU SHOULD BE AN EXHIBITOR

INTERLOOK, a trade fair for ophthalmic optics

Over 200 brands will present themselves at INTERLOOK – national and international exhibitors make the trade fair the central industry event.

Practical keynote speeches as learning

Current topics from the fields of marketing, AI, medical technology and trends such as colors and eyewear consulting will be presented by top experts at the trade fair.

Excellent order and business volume

Over 70 % of visitors actively use INTERLOOK for product orders, investment decisions and cooperations.

Perfect opportunity for customer care and new customer acquisition

With a targeted presentation at the trade fair, you can efficiently reach both regular customers and new business contacts.

Optimal timing for exhibitors and visitors

INTERLOOK is deliberately held at a strategically favorable time so that you can reach your target group without seasonal restrictions.

Industry network at the highest level

The clearly structured trade fair concept enables visitors to hold targeted discussions. Ideal for networking and partnerships.

Excellent infrastructure and location

Messe Dortmund is easily accessible by car, train or plane and offers modern halls, services and catering for exhibitors and visitors.

stand price calculator

Calculate your individual stand price for INTERLOOK – simply, quickly and with just a few clicks.

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Register your stand NOW!

Provide inspiration at INTERLOOK. Contribute to our extensive supporting program and create new input. Present your products, services and innovations directly on site and give our visitors a deep insight into your product portfolio.

PDF registration

EVERYTHING AT A GLANCE

Information for exhibitors - Interlook 2026

THE TRADE FAIR AT A GLANCE

INTERLOOK is the central industry get-together for the specialist optics trade. With current industry trends, leading brands and a varied supporting program, INTERLOOK provides important impulses for retailers, manufacturers and service providers within the industry at the start of the year.

TARGET GROUPS

Exhibitors present a broad spectrum at INTERLOOK – from frames, spectacle lenses, contact lenses and accessories to care products, workshop equipment and machines, shopfitting, displays, IT solutions and services. The trade visitors come from the optical industry, specialist retailers, industry and trade.

FOCUS AREAS

Whether tradition or innovation – INTERLOOK brings together manufacturers, retailers and trade visitors and showcases the entire diversity of the ophthalmic optics industry. The focus is on tried-and-tested products, exciting new products and exclusive brands that appeal to retailers, tradespeople and end consumers alike.

EXHIBITOR SERVICE

Here you will find all the important information and documents for your successful participation in INTERLOOK – from prices and services to guidelines and special trade fair information.

Dates

The INTERLOOK takes place on 16 & 17 January, 2027 will take place.

Opening hours

Saturday, January 16, 2027 from 10:00 a.m. to 6:00 p.m.

Sunday, January 17, 2027 from 10:00 a.m. to 5:00 p.m.

For main and co-exhibitors as well as additionally represented companies, the price for the obligatory exhibitor media package is EUR 265.00 plus VAT. This will be charged with the invoice for the participation fee.

The package also includes free tickets. These are made available to the main exhibitor and co-exhibitor in the form of digital codes in any quantity for passing on to third parties.

Passing on to third parties against payment is expressly prohibited. The package also includes entries (company name, address and/or contact details) in the respective trade fair-specific directories.

The entries appear in the directory formats offered by the organizer alternatively or cumulatively in the online exhibitor directory and, if available, in the trade fair app and in the print directory.

Co-exhibitors or additionally represented companies and their exhibits must be registered by the main exhibitor. The fee for the Exhibitor Media Package will be charged to the main exhibitor for each co-exhibitor or additionally represented company. If no mention of the additionally represented companies in the list is desired, this must be expressly noted on the registration form.

The deadline for entry in the directory is December 3, 2025. If this deadline is not met, existing information from the application can be taken over.

Exhibitors who register after the closing date are not entitled to be listed in a particular directory.

Claims for damages for incorrect, incomplete or non-existent entries in the above-mentioned directories are excluded. The main exhibitor is responsible for the content of the entries in the directories and any resulting damages.

Would you like to advertise specifically during INTERLOOK? Find suitable advertising space quickly and easily now and send us an inquiry.

For further information and specific offers, please contact:
Mr. Dirk Heuveldop
werbeflaechen[at]messe-dortmund[dot]de
+49 (0) 231/1204-380

In our Online Service Center (OSC) you will find order forms for technical and advertising services, the technical guidelines and the contact details of our suppliers. You can rely on our expertise on site – with comprehensive services ranging from catering to stand construction. We will be happy to advise you on trade fair preparation and implementation.

>> To the Online Service Center

You will receive the login data promptly by email. This will enable you to order our services online.

You have not yet received your access data or have questions about the individual services or the OSC? Please contact our exhibitor service team:

Phone: +49 (0)231/ 1204-1327

E-mail: service[at]messe-dortmund[dot]de

Start of construction:

January 15, 2027, from 07:00 a.m. to 6:00 p.m.

Build-up end:

January 15, 2027, 6:00 pm

(4:00 p.m. Vehicles from the hall)

Extended set-up times are possible on request.

You will find a service form for this in our Online Service Center.

Start of dismantling:

January 17, 2027, from 5:00 p.m.
(6:00 p.m. vehicle access to the hall)

End of dismantling:

January 17, 2027, 10:00 p.m.

Extended dismantling times are possible on request. You will find a service form for this in our Online Service Center.

Unfortunately, it happens again and again that exhibitors receive misleading offers to be listed in so-called trade fair and exhibitor directories. Well-known companies and online directories are art-living.info, Expo Guide, International Fairs Directory, Handwerk-Markt.com, Handcraft-market.com and Construct Data Publisher. Messe Dortmund GmbH expressly states that it has no connection whatsoever with “Expo Guide”, “art-living.info”, “FAIR GUIDE”, “International Fairs Directory”, “Handwerk-Markt.com” and “Handcraft-market.com”.

We expressly distance ourselves from the business practices of these companies. In most cases, these are unauthorized publishers who finance themselves through fee-based entries in various directories. However, they often give the impression that the offer is free of charge. It is only in the small print of the terms and conditions that the amount and duration of the payment obligation is revealed – which often comes as a nasty surprise.

You can make entries in the official media of our events via our Online Service Center (OSC). The access data for the OSC will be sent to you together with the stand confirmation by our trade fair teams on Messe Dortmund GmbH letterhead or by e-mail with the corresponding signature.

For more information, please visit the AUMA website, Association of the German Trade Fair Industry, or contact Ms. Silvia Bauermeister by phone: 030/24000-103, e-mail: s.bauermeister[at]auma[dot]de.

Banner generator

Create individual advertising banners in the official INTERLOOK design – including your stand number. Ideal for your website, social media or newsletter!

To the banner generator

Exhibitor voices

“As a Bochum-based company, the Dortmund trade fair is a home game. We have been there for 13 years. INTERLOOK is a fixed date in our calendar of events. The traditional opticians that we meet here are particularly important to us.”
Tanja Wagener, Managing Director, BO|44
“Particularly in view of the density of opticians here in the region, Messe Dortmund is a really recommendable location. I was also really positively surprised by the willingness and purchasing power of the visitors. Our wooden glasses were particularly in demand, but also rimless glasses.”
Christian Puzik, Managing Director, Stadtholz
“We are very satisfied. Over the past two days, we were able to hold high-quality discussions and also close deals. We will definitely be back next year and are already looking forward to the personal exchange with customers and potential new customers.”

Daniel Hilgers, Medical Product Consultant, OCULUS Optical Devices
“The stand set-up worked really well. The location of Messe Dortmund is also great. We were surprised by the large number of visitors on Sunday. Many interested customers came to see us. The main focus was on our children’s glasses, but the sports glasses were also in great demand. We’ll be back and are already looking forward to all the contacts we can make and maintain here and all the visitors and colleagues we meet here.”

Andreas Pellender, Sales Representative, IVKOPAL

The interlook team

If you have any questions about INTERLOOK, please do not hesitate to contact us:

Tobias Schmitz

Project Director

Tel: +49 231 1204 592

andrea Osterbrink

Project Manager

Tel: +49 231 1204 518

Saskia Baune

Project Manager

Tel: +49 231 1204 1355

Jana harink

Project Assistant

Tel: +49 231 1204 1345

Stefanie Ehlscheid

Marketing & Campaign Manager

Tel: +49 231 1204 526